Based on our experience, offering points for spending has shown to be effective in increasing customers’ basket size to reach the point threshold. As customers continue to engage with the loyalty program, they accumulate points that can be redeemed for future purchases. This ultimately leads to an increase in their lifetime value and long-term spending with your brand.
The data supports this approach. For instance, one of our customers saw their loyalty program members spend 72% more than non-members. It’s important to note that this is just one example, but it demonstrates the potential impact a loyalty program can have on customer spending.