To enhance your loyalty program, we recommend rewarding customers for both transactional and non-transactional activities. Transactional activities refer to purchases, while non-transactional activities include broader customer engagement. Here are some examples of behaviors that can earn reward points:

– Points for purchase: Offer points for each product bought and bonus points for specific products or collections.

– Site visits: Reward customers for individual visits or when they return a certain number of times.

– Account creation: Give customers points instantly upon registering, which they can use in their next transaction.

– Referrals: Reward customers for making a referral or when the referred customer joins the program.

– Reviews: Encourage reviews to gather social proof that validates your brand over competitors.

– Social shares and follows: Acknowledge customers by rewarding them for sharing and following your brand, encouraging them to advocate for your brand.

– Newsletter signups: Keep communication open and ensure customers receive your content, special offers, and news.