As a business owner, you may notice certain signs that indicate it’s time to launch a loyalty program. These signs include:

• A decrease in repeat purchases and revenue from existing customers not covering the cost of acquiring new ones.
• If the majority of your customers haven’t returned to your store to make a second purchase in a specific timeframe, they may be at risk.
• You may also be struggling to keep your prices in line with your competitors or getting stuck in a race to the bottom.
• Lastly, if you’re experiencing more browsing than buying from customers, you may be missing out on high-quality traffic.

Launching a loyalty program can help address these issues and attract and retain loyal customers.