Beauty Salon Loyalty Software That Cultivates Client Loyalty & Boost Salon Revenue

Turn One-Time Customers into Lifelong Clients With Beauty Salon Loyalty Software That Works

Increase repeat business, boost average order value, and gain valuable customer insights. helps your spa, hair, nails or beauty salon attract and re-engage customers at the click of a button - literally.

So you can generate 2x retention and +30% average profit, without worrying about your marketing.​

Try for 14 days, on us. 

Beauty salon loyalty software

Check A Quick, 2-Minute Demo Here:

customer loyalty

Keeping Clients Coming Back for More in a Competitive Market

The beauty industry is booming. Countless salons vie for clients’ attention, offering a range of services and promising exceptional experiences. Yet, attracting new clients is only half the battle. The real challenge lies in fostering loyalty and encouraging them to return for repeat business.

Statistics reveal that acquiring a new client can cost up to 5 times more than retaining an existing one. But how do you ensure those who walk through your doors for a haircut, facial, or other service become loyal patrons? Your Secret Weapon for Building Beauty Salon Loyalty is the beauty salon loyalty software solution you’ve been searching for. We offer a user-friendly platform specifically designed to help salons:

Design Your Own Loyalty Program in Minutes

When it comes to attracting new clients or maintaining new ones, time is of the essence. You do not have the luxury of spending hours learning how to do things.

With, you ditch the complexities and launch a customized program in just 15 minutes - one that you are proud of and that reflects your unique salon brand identity - in no time.

loyalty program for hair salons

Motivate Clients with Rewarding Perks

Fuel client engagement with features like:

☑ Points System: Reward every service or product purchase with points redeemable for free haircuts, spa treatments, or retail products.

☑ Digital Stamps: Create a playful experience where clients collect stamps with each visit, eventually unlocking a special reward. This gamified approach encourages repeat visits.

☑ Birthday & Anniversary Treats: Make clients feel valued with automated rewards on their birthdays and anniversaries.

Personalize the Experience & Boost Customer Satisfaction

Our built-in CRM tracks purchase history and preferences, allowing you to:

☑ Offer Targeted Promotions: Leverage customer data to tailor promotions and recommendations. Suggest new services or products based on past purchases, increasing average order value.

☑ Re-engage Inactive Clients: Win back clients who haven't visited in a while with enticing re-engagement campaigns. Offer exclusive discounts or rewards to reignite their interest.

hair salon loyalty marketing
big spenders

Uncover Valuable Client Insights

Gain a deeper understanding of your clientele with detailed reports that track program performance and client behavior. This data empowers you to:

☑ Identify Your Top Spenders: Recognize your most loyal clients and reward them with exclusive benefits, fostering a strong connection.

☑ Analyze Service & Product Trends: Identify popular services and products, allowing you to optimize your offerings and cater to client preferences.

Go digital and save on printed cards.​

Say goodbye to the hassle and expense of printing physical loyalty cards. With, your customers can enjoy the convenience of your perks, using just their smartphones, WITHOUT installing an app! 

Save money, reduce waste, and provide a seamless loyalty experience for your customers.

Digital stamps for loyalty -

Digital Stamps

Drive repeated sales with strategy “Buy 9, get 10 for free”.

Ideal for coffee shops, restaurants and services.



Provide cashback to clients like incentive for the next purchase, get 75% more repeated sales



Get paid upfront with prepaid stamp cards



Increase up to X2 conversion rate from lead to paid customer. Perfect tool for Facebook and Google Ads!

Discounts - Loyalty


Reward your regular clients and increase LTV up to 85%.

Perfect for retail, Horeca and beauty businesses

Discounts - Loyalty


Run wholesales with the smart discounts and sale up to X2 more



Build your loyalty club for VIP members. Get paid upfront and drive recurring revenue



Get paid upfront and increase customer base with prepaid gifts

Loyalty application for beauty salon -

The Beauty Salon Loyalty Software That Delivers Results

Don’t settle for generic loyalty programs that fail to resonate with your beauty-conscious clients. is specifically designed for the beauty industry, offering features that cater to your unique needs and help you achieve remarkable results.

Run it as Stand-Alone Or Integrate it

Connect your POS or CRM with to automate workflow with our API, Webhooks or no code automation tools:

Benefits of Beauty Salon Loyalty Programs

☑ Increased Repeat Business: A well-structured loyalty program incentivizes repeat visits and strengthens client relationships.

☑ Boosted Average Order Value: Motivate clients to spend more with targeted promotions and rewards for higher-value services or product bundles.

☑ Enhanced Customer Satisfaction: Personalized offers and rewards demonstrate that you value their loyalty, fostering a positive client experience.

  • Valuable Customer Insights: Gain data-driven insights into client preferences and behavior, allowing you to tailor your services and marketing strategies for maximum impact.

Loyalty for makeup -

Here Is How It Works:

Create a hair salon loyalty card in less than 15 minutes.

With our beauty salon loyalty software you can launch a digital discount card program for your customers in just a few minutes. enables your beauty salon to schedule, automate, and measure everything from one simple dashboard.

cashback design - loyaltynation
discount branding - loyaltynation

Design it to match your brand.

Nothing could be easier -  simply upload your logo, add your colors, setup terms and you are done!

Sell your promotions with Free PUSH, SMS, Email, In-Store Promos or Social

When it comes to promoting your beauty salon loyalty program, you have endless possibilities. Choose either with paid SMS, or the free PUSH application directly to the mobile phones of your clients. Combine with social media, email marketing and in-house promos to maximise your results!


Per Transaction

Automatically send PUSH notifications about bonus balances, after each transaction



Automatic PUSH notifications within 330 feet of your business locations. Displayed on loyalty cardholders' lock screen.



Automatic PUSHs are sent 28 days after the last purchase with an invitation to make a repeat purchase.



Automatic PUSHs are sent 1 hour after each transaction to leave feedback for customer service


Create Your Loyalty Program In 15 Minutes

1. Create Your Program

Create a simple or a more complex loyalty card that rewards customers with every purchase.

4. Download Promos

LoyaltyNation automatically creates A4 file promo in PDF with your promotion rules, cards QR-code, aswe ll as installation instructions.

2. Choose A Template

Use 1 of 111 premade templates or use a simple online card builder to create your own card design.

5. Promote

Print and place your promo in offline locations and share digital cards on social, emails and even ads.

3. Brand It

Upload your logo and colors on card. Add promotion rules, your contact info and business locations.

6. You Are All Set!

Al lyou have to do is prepare for customer to participate and start learning hier loyalty!

New / returned clients Retention rate Revenue Average check Loyalty level Top 10 customers Unsatisfied customers Referral program Devices Issued cards Clients portrait Genders and ages

Everything You Need In ONE Dashboard

☑ New / returned clients
☑ Retention rate
☑ Revenue
☑Average check
☑ Loyalty level
☑ Top 10 customers
☑ Unsatisfied customers
☑ Referral program
☑ Devices
☑ Issued cards
☑ Clients profile
☑ Genders and ages

Unlock the Power of Beauty Salon Loyalty Software Today With Simple Pricing.
Eight Types Of Loyalty Programs.

No setup costs, no contracts, cancel anytime

Don't let your salon become a one-time destination for clients., the leading beauty salon loyalty software, empowers you to cultivate a loyal following and keep your business thriving.

Sign up for your free 14-day trial today and experience the difference a powerful loyalty program can make!







1 Store

Up To 500 Customers

1 Loyalty Program

1 Location

1 User

Email support

AI Support

No Push Notifications
No Referral Program
No Custom Fields
No Push Customization
No Push Automation
No API and Integrations

Most Popular






1 Store

Up To 2000 Customers

3 Loyalty Programs

3 Locations

10 Users

Email/Live Call Support

AI Support

Push Notifications
Referral Program
Custom Fields
No Push Customization
No Push Automation
No API and Integrations






1 Store

Unlimited customers

10 Loyalty Programs

10 Locations

50 Users

Priority Support

AI Support

Push Notifications
Referral Program
Custom Fields
Push Customization
Push Automation
API and Integrations


What people say about us

€18,000 in extra revenue in 3 months in our studio. After the integration of LoyaltyNation we got 524 new clients!

Elena Winata

Nail & Spa Studio, Munich
Cashback cards helped us grow revenue by 12% and retain clients, in just 2 months with LoyaltyNation!

Pawel Kadysz

Store Owner, Warsaw
Launched a “5th cup of coffee for free” in just 15 minutes and our revenue jumped by 4,800 within the next 2 months!

Mike Delano

Coffee Shop Owner, London

Frequently Asked Questions

I have more questions. How can I get in contact?

Easy. Simply email us at and we will respond within a business day.


How do I use my loyalty program to reduce my reliance on discounting?

Implementing loyalty programs can be an effective way to lessen the need for frequent discounting by motivating customers to consistently choose your brand. By providing exclusive benefits, such as complimentary shipping or early access to new products, you can encourage customers to remain loyal and continue making purchases with your company.

How much does it cost to run a loyalty program and do you offer discounts?

If you’re planning to set up a loyalty program, it’s important to consider four main costs: the software cost, the design budget (if applicable), the promotion of the program through marketing efforts, and the value of rewards (which indicates how many points are assigned to each euro spent).

Implementing a loyalty program can boost your revenue through three main channels. Firstly, it increases the lifetime value of your customers, as they’re likely to return to your store to redeem their points. Secondly, it encourages customers to increase their average order value by offering points and free rewards. Lastly, you can use reward points to incentivize customers to purchase specific products and clear out excess inventory without reducing prices.

To learn more about our pricing plans, please refer to the information provided above.

What activities should I reward within an ecommerce loyalty program?

To enhance your loyalty program, we recommend rewarding customers for both transactional and non-transactional activities. Transactional activities refer to purchases, while non-transactional activities include broader customer engagement. Here are some examples of behaviors that can earn reward points:

– Points for purchase: Offer points for each product bought and bonus points for specific products or collections.

– Site visits: Reward customers for individual visits or when they return a certain number of times.

– Account creation: Give customers points instantly upon registering, which they can use in their next transaction.

– Referrals: Reward customers for making a referral or when the referred customer joins the program.

– Reviews: Encourage reviews to gather social proof that validates your brand over competitors.

– Social shares and follows: Acknowledge customers by rewarding them for sharing and following your brand, encouraging them to advocate for your brand.

– Newsletter signups: Keep communication open and ensure customers receive your content, special offers, and news.

Do loyalty program members spend more?

Based on our experience, offering points for spending has shown to be effective in increasing customers’ basket size to reach the point threshold. As customers continue to engage with the loyalty program, they accumulate points that can be redeemed for future purchases. This ultimately leads to an increase in their lifetime value and long-term spending with your brand.

The data supports this approach. For instance, one of our customers saw their loyalty program members spend 72% more than non-members. It’s important to note that this is just one example, but it demonstrates the potential impact a loyalty program can have on customer spending.

How do I encourage more participation in my loyalty program?

At, there exist eight unique types of loyalty programs. A tiered loyalty program is an effective method to increase program participation and provide members with the incentive to continue interacting with your program. Each tier must offer exclusive rewards that are not available at other levels. You may even utilize loyalty program gamification to create “hidden tiers” that will pleasantly surprise and delight your customers when they unlock them.

The criteria for advancing to the next tier may involve hitting a points threshold or completing specific on-site activities. If your customers are aware that there are attainable rewards in your loyalty program, they are more likely to take action and move up through the levels, thus engaging with your loyalty program. with your loyalty program.

When is the right time to launch a loyalty program?

As a business owner, you may notice certain signs that indicate it’s time to launch a loyalty program. These signs include:

  • A decrease in repeat purchases and revenue from existing customers not covering the cost of acquiring new ones.
  • If the majority of your customers haven’t returned to your store to make a second purchase in a specific timeframe, they may be at risk.
  • You may also be struggling to keep your prices in line with your competitors or getting stuck in a race to the bottom.
  • Lastly, if you’re experiencing more browsing than buying from customers, you may be missing out on high-quality traffic.

Launching a loyalty program can help address these issues and attract and retain loyal customers.

Why is a customer loyalty program important?

In today’s competitive marketplace, customer loyalty is more important than ever. With new retail stores popping up every day, it can be difficult for businesses to stand out. Implementing a loyalty program can set you apart from the competition and serve as a cost-effective strategy for retaining customers.

Loyalty programs incentivize customers to return to your store more frequently through points-based systems, ultimately increasing their lifetime value and average order value. By rewarding customers for reviews and referrals, they may even act as advocates on your behalf, expanding your customer base.

Engaging and retaining customers is crucial for a store’s success, as reaching new customers can be both challenging and costly. Loyalty programs can help you identify your most loyal customers, focus your marketing efforts on them, and differentiate yourself from the competition. Most importantly, an integrated loyalty program demonstrates to your customers that they are valued as individuals, not just another number.

How does a customer loyalty program work?

Many merchants use customer loyalty programs as long-term marketing tools. These programs encourage repeat purchases and customer retention by rewarding shoppers who display loyal buying behaviours. Some stores even provide rewards for non-purchasing behaviours, such as sign-ups, social referrals, and follows.

In retail loyalty programs, rewards typically come in the form of discounts, special offers, one-time deals, or freebies. These rewards also help to boost the lifetime value of a customer by increasing their average order value and purchase frequency.

How can I retain customers with

This is one of the most important questions.

Once someone buys the offer you send them (read the previous question) then they join your loyalty program.

This means:

  • You get their data like name, email and telephone number
  • You can email them each time you want them to come back. A cafe client emails his database of 3,450 clients each month via and manages to get a staggering 20% to visit their business in the following 3 days. This results in sales of more than 10,000 Euros per month on average.
  • You can send them an SMS message, right from the app and ask them to buy your special, or announce a new product you just brought
  • You can also send them a free PUSH notification, or schedule it so when any registrant is within a certain proximity from your store, to instantly get the notification

This means, that by regularly promoting your offers, products, new products or services to your list you will be attracting new and retaining old clients, simply by being in front of them.

What can I do with this? How do I attract new clients to my business?

The basis of is that you attract clients by presenting/promoting incentives, offers, discounts to your clients. For example, lets say you are a cafe, what you can do is create an incentive and say that for every tenth coffee, you get a coffee/sandwich/muffin/cookie/bottle of water for free.

You can advertise these offers via any means necessary in order to bring the customer in – Facebook ads, social media posts, email marketing, posters on your door, postcards, leaflets, influencers, etc.

The customer who is interested comes to your store to get the offer, and you ask them to join your loyalty program.

And that’s it!


How is this for? is a web-based app that helps any type of physical business attract more clients and retain them.

Some ideal uses are from

  • Cafes
  • Restaurants
  • Gyms
  • Spas
  • Carpet Cleaning
  • Clubs
  • Fast food
  • Cinemas
  • Bowling
  • Sports