📧 EMAIL MARKETING

Powerful Email Marketing For Your Loyalty Program

Create targeted email campaigns, automate workflows, and engage customers with personalized messages. All-in-one platform with CRM integration and advanced analytics.

  • Send to all customers or specific segments
  • Personalize with customer data placeholders
  • Drag-and-drop automation builder
  • 2-way communication (send & receive)
  • Schedule campaigns or send immediately
  • Track delivery, opens, and engagement
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Email Marketing Dashboard
40% Average Open Rate
∞ Unlimited Recipients
2-Way Send & Receive
100% Custom Design

Why Email Marketing Drives Loyalty

The most versatile channel for building lasting customer relationships

🎯

Segment & Personalize

Target specific customer groups with personalized messages. Use placeholders for customer names, points, card details, and more to make every email feel personal.

🤖

Automated Workflows

Build automated email flows with drag-and-drop simplicity. Set triggers (new orders, card installed), add conditions (logic rules), and define actions (send emails).

💬

2-Way Communication

Not just broadcasting – receive and manage customer replies in real-time. Build genuine relationships through two-way email conversations.

🎨

Full Design Flexibility

No rigid templates. Design your emails exactly how you want them. Customize formatting, add your branding, and create messages that match your style.

🔗

CRM Integration

Leverage your customer data for lead nurturing, reactivation campaigns, and personalized follow-ups. Your CRM powers smarter email marketing.

📈

Analytics & Tracking

Monitor delivery rates, open rates, click-through rates, and conversions. See exactly what’s working and optimize your campaigns for maximum ROI.

How Email Marketing Works

Create and send email campaigns in minutes

1

Create Your Campaign

All you have to do is give it a name, select your trigger from the available options, and add any filters.

Create Email Campaign
2

Select Your Audience

Choose who receives your email. Send to all customers or select a specific segment you’ve created. Target your VIPs, recent customers, inactive members, or any custom group for maximum relevance.

Audience Segmentation
3

Design Your Email

Simply write your text, add emoticons or emojis and send. Want to customise it even further? Use the embed code editor to make changes or even upload HTML. Or if you want to use an external software, you can connect via Zapier, or API.

Email Editor

Email Campaign Examples

Real-world email campaigns that drive engagement and sales

WELCOME SERIES
Subject: Welcome to {{BusinessName}}, {{CustomerName}}! 🎉

Hi {{CustomerName}},

Thanks for joining our loyalty program! You’ve already earned {{Points}} points just for signing up. Here’s how to make the most of your membership…

[Your rewards, benefits, and next steps]

→ Onboards new customers and drives first purchase

REWARD ANNOUNCEMENT
Subject: Congrats {{CustomerName}}! You’ve Unlocked a Reward 🎁

Amazing news! You now have {{Points}} points, which means you’ve earned:

✨ FREE [Product/Service]

Show this email at checkout to redeem. Valid for 30 days. See you soon!

→ Drives redemption and repeat visits

RE-ENGAGEMENT
Subject: We Miss You, {{CustomerName}} 💙

It’s been {{DaysSinceLastVisit}} days since we’ve seen you! Your {{Points}} points are waiting, and we have something special for you:

Come back this week and get 20% OFF + DOUBLE POINTS

Can’t wait to welcome you back!

→ Wins back inactive customers

VIP EXCLUSIVE
Subject: {{CustomerName}}, You’re Invited! VIP Early Access ⭐

As one of our valued VIP members ({{Points}} points!), you get exclusive early access to our biggest sale of the year.

24 Hours Before Everyone Else
Shop now: [Link]

Thank you for your loyalty!

→ Rewards loyalty and drives sales

BIRTHDAY CAMPAIGN
Subject: Happy Birthday {{CustomerName}}! 🎂 Here’s Your Gift

Wishing you an amazing birthday! To celebrate, we’re giving you:

🎁 FREE [Product/Service]
🎁 50 BONUS POINTS

Valid all month long. Enjoy your special day!

→ Creates emotional connection and drives visits

POINTS REMINDER
Subject: {{CustomerName}}, You’re So Close! Only {{PointsNeeded}} Points Away

Hey {{CustomerName}}!

You currently have {{Points}} points. You’re just {{PointsNeeded}} points away from your next FREE reward!

Stop by this week to get there. We’re here to help! 😊

→ Motivates customers to reach next reward tier

Perfect For Every Business Type

How businesses use email marketing campaigns

☕

Cafes & Restaurants

  • Weekly menu highlights and specials
  • Birthday month offers with personal touch
  • New item launches with exclusive previews
  • Seasonal campaigns and holiday promotions
🏋️

Fitness Centers

  • Monthly class schedule and new offerings
  • Milestone celebrations (50 classes completed!)
  • Personal training promotions
  • Health tips and success stories
💇

Salons & Spas

  • Appointment reminders with booking links
  • New service launches and seasonal treatments
  • Beauty tips and product recommendations
  • VIP exclusive access to new services
🛍️

Retail Stores

  • New collection announcements
  • Private sale invitations for VIP customers
  • Style guides and product pairings
  • Reward expiration reminders

Simple Pricing.

Email Marketing Included In All Plans.

Simple monthly pricing, no surprises, no set up fees.

Monthly
Annually
LITE
$29/site
ANNUALLY
$240/site
  • 1 Store
  • Up to 100 customers
  • 1 Loyalty Program
  • 1 Location
  • 1 User
  • Email Support
  • All features
  • No Email Capabilities
  • No Push Capabilities
  • No Text Capabilities
  • No API and Integrations
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CORPORATE
$149/site
ANNUALLY
$1,490/site
  • 1 Store
  • Unlimited customers
  • 10 Loyalty Programs
  • 5 Locations
  • 10 Users
  • Priority Support
  • All features
  • Push Notifications
  • Referral Program
  • Custom Fields
  • Push Automation
  • API and Integrations
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Frequently Asked Questions

Everything you need to know about Email Marketing

Can I send emails to all my customers at once? ▼

Yes! You can send email campaigns to your entire customer base or target specific segments. Create custom segments based on customer behavior, purchase history, points balance, or any other criteria to ensure your messages reach the right audience.

How do I personalize emails for each customer? ▼

Use dynamic placeholders in your email content to automatically insert customer-specific information. Available placeholders include customer name, points balance, card details, last visit date, and more. Each customer receives a personalized version of your email with their own data.

Can I automate email campaigns? ▼

Absolutely! Build automated email workflows using our drag-and-drop automation builder. Set triggers (like new customer signup, card installed, points milestone reached), add conditional logic, and define automated email actions. Once set up, emails send automatically based on customer behavior.

Is there a limit on how many emails I can send? ▼

No limits! Send unlimited emails to unlimited recipients. Whether you have 100 customers or 100,000, send as many campaigns as you need to engage your audience effectively.

Can customers reply to my emails? ▼

Yes! Our email marketing supports 2-way communication. Customers can reply to your emails, and you can view and respond to their messages directly from your dashboard. Build genuine relationships through real conversations, not just one-way broadcasting.

Do I need to use email templates? ▼

No! You have complete creative freedom. Write your emails however you want – add formatting, images, emojis, and branding. For advanced customization, use our embed code editor to add custom HTML or connect via Zapier or API to integrate with external email design tools.

Can I schedule emails to send later? ▼

Yes, you can schedule email campaigns to send at a specific date and time in the future. This allows you to plan campaigns in advance and ensure they reach customers at optimal times for maximum engagement.

What email analytics can I track? ▼

Track comprehensive email metrics including delivery rates, open rates, click-through rates, and conversions. See which campaigns perform best, identify trends over time, and optimize your email marketing strategy based on real data.

Is email marketing included in all pricing plans? ▼

Email marketing capabilities are included in the Plus and Corporate plans. The Lite plan does not include email functionality. Upgrade to Plus or Corporate to unlock unlimited email campaigns, automation workflows, and 2-way communication with your customers.

I have more questions. How can I get in contact? ▼

Easy. Simply email us at hello@loyaltynation.io and we will respond within a business day.

Ready To Launch Your First Email Campaign?

Start engaging customers with personalized email marketing today. No templates, no limits, just results.

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