How Gym Loyalty Programs Can Supercharge Your Business

Motivate Members & Maximize Revenue

Increase Engagement & Retention with Powerful Rewards & Data-Driven Insights.

Our gym loyalty programs using help your fitness or health club attract and re-engage members at the click of a button - literally.

So you can generate 2x retention and +30% average profit, without worrying about your marketing.​

Try for 14 days, on us. 

gym loyalty programs

Watch A Quick, 2-Minute Demo Here:

customer loyalty

Keeping Members Engaged & Coming Back For More

The fitness industry is highly competitive. Gyms, fitness centers, and health clubs all vie for the attention of potential members.

You invest in top-notch equipment, qualified trainers, and a welcoming atmosphere.

But once you’ve acquired a member, the battle doesn’t stop there.

The real challenge lies in keeping them motivated, engaged, and consistently coming back for more.

Unfortunately, many fitness centers struggle with member retention, leading them to explore solutions like gym loyalty programs.

Studies show that a staggering number of gym memberships go unused.

This translates to lost revenue and hinders your business growth.

Gym Loyalty Programs: A Win-Win Strategy

Loyalty Rewards for fitness centers offer a powerful solution to increase member engagement, boost retention, and ultimately drive revenue growth. empowers you to implement a user-friendly gym loyalty program that incentivizes members, fosters a sense of community, and provides valuable data to optimize your offerings. Here’s how:

Set Up Your Own Programs in 4 steps

Who has the time these days to sit down and learn a new platform, when the market is full of competitors ready to steal your members? 

Certainly not you. was built from the ground up to be able to just log in to the platform, add your terms, upload your logo and colors and launch. That easy.

Ready to set up in just 15 minutes. No commissions, no expensive hardware.

gym software for customer retention
card types and rewards

Motivate Fitness Members with Engaging Rewards

Gym loyalty programs can keep your members on track with exciting features, like:

☑ Points System: Reward every workout with points redeemable for free personal training sessions, merchandise, or gym swag.

☑ Milestone Badges: Create a sense of accomplishment by awarding digital badges for reaching specific workout milestones (e.g., attending a certain number of classes or completing a fitness challenge).

☑ Friend Referral Rewards: Encourage members to spread the word and grow your gym’s community by offering rewards for referring new members.

Personalize the Experience & Boost Engagement

Leverage our built-in CRM to track member activity and preferences. This allows you to:

☑ Send Targeted Emails and FREE PUSH Notifications: Motivate members with personalized messages based on their workout history and goals.

☑ Celebrate Birthdays & Anniversaries: Make members feel valued with a special birthday reward or bonus points on their anniversary of joining your gym.

☑ Offer Tiered Rewards: Reward your most dedicated and passionate members with exclusive benefits like priority scheduling, discounts on personal training, or access to exclusive events.

Data Driven Inisghts

Data-Driven Insights to Optimize Your Business

Our platform provides valuable insights into loyalty member behavior and trends. You can use this data to:

☑ Identify High-Value Members: Recognize your most dedicated gym-goers and tailor special promotions or reward programs to keep them engaged.

☑ Analyze Usage Patterns: See which classes, equipment, or facilities are most popular and adjust your offerings accordingly.

☑ Track Retention Rates: Measure the effectiveness of your loyalty program and identify areas for improvement.

Go digital and save on printed cards.

Say goodbye to the hassle and expense of printing physical loyalty cards for your fitness center. With, your gym members can enjoy the perks your health club offers using just their smartphones, WITHOUT installing an app! 

Save money, reduce waste, and provide a seamless loyalty experience for your customers.

Digital stamps for loyalty -

Digital Stamps

Drive repeated sales with strategy “Buy 9, get 10 for free”.

Ideal for coffee shops, restaurants and services.



Provide cashback to clients like incentive for the next purchase, get 75% more repeated sales



Get paid upfront with prepaid stamp cards



Increase up to X2 conversion rate from lead to paid customer. Perfect tool for Facebook and Google Ads!

Discounts - Loyalty


Reward your regular clients and increase LTV up to 85%.

Perfect for retail, Horeca and beauty businesses

Discounts - Loyalty


Run wholesales with the smart discounts and sale up to X2 more



Build your loyalty club for VIP members. Get paid upfront and drive recurring revenue



Get paid upfront and increase customer base with prepaid gifts

Gym Loyalty Programs Designed to Help You Succeed goes beyond basic gym loyalty programs. We offer features specifically tailored to address the unique needs of gyms and fitness centers:

☑ Mobile App Integration: Our program seamlessly integrates with a user-friendly mobile app. Members can easily track their progress, access rewards, and book classes – all on the go. This convenience enhances the member experience and encourages consistent engagement.

☑ Automated Rewards & Gamification: Set up automated rewards for actions like attending a class, reaching a workout goal, or referring a friend. This “gamified” approach incentivizes participation and keeps members motivated.

☑ Class Attendance Tracking: Track member attendance across various classes and integrate this data with the loyalty program. Offer bonus points or exclusive rewards for attending specific classes, encouraging members to try new activities and expand their workout routine.

☑ Social Media Integration: Leverage the power of social media by allowing members to share their achievements and rewards on their social platforms. This can generate positive word-of-mouth and attract new members to your gym.

Run it as Stand-Alone Or Integrate it

Connect your POS or CRM with to automate workflow with our API, Webhooks or no code automation tools:

The Competitive Advantage: Gym Loyalty Programs Make a Difference

In today’s crowded fitness landscape, gym loyalty programs are no longer an option, they’re a necessity. offers a comprehensive solution to help you:

☑ Increase Member Engagement & Retention: Motivate members to stay active, reach their fitness goals, and feel valued.

☑ Boost Member Acquisition: Encourage existing members to spread the word and attract new clientele through referral programs.

☑ Gather Valuable Data & Optimize Your Business: Gain valuable insights into member behavior and trends to make informed decisions and enhance your offerings.

☑ Drive Revenue Growth: Ultimately, a successful gym loyalty program translates to a more engaged membership base, increased retention, and ultimately, higher revenue for your fitness business.

loyalty application for health clubs

Here Is How Our Gym Loyalty Programs Work:

Create a digital discount card in less than 15 minutes.

Launch a digital discount card program for your customers in just a few minutes with LoyaltyNation. Schedule, automate, and measure all from one simple dashboard.

cashback design - loyaltynation
discount branding - loyaltynation

Design it to match your brand.

Nothing could be easier -  simply upload your logo, add your colors, setup terms and you are done!

Sell your promotions with Free PUSH, SMS, Email, In-Store Promos or Social

When creating gym loyalty programs with, you have several options to promote them.

Choose SMS to reach customers in seconds, or select the FREE PUSH application. 

Combine with social media, email marketing and in-house promos to maximise your results!


Per Transaction

Automatically send PUSH notifications about bonus balances, after each transaction



Automatic PUSH notifications within 330 feet of your business locations. Displayed on loyalty cardholders' lock screen.



Automatic PUSHs are sent 28 days after the last purchase with an invitation to make a repeat purchase.



Automatic PUSHs are sent 1 hour after each transaction to leave feedback for customer service


Create Your Discount Card In 15 Minutes

1. Create

Create a simple or a more complex discount card that rewards customers with every purchase.

2. Choose A Template

Use 1 of 111 premade templates or use a simple online card builder to create your own card design.

3. Brand It

Upload your logo and colors on card. Add promotion rules, your contact info and business locations.

4. Download Promos

LoyaltyNation automatically creates A4 file promo in PDF with your promotion rules, cards QR-code, as well as installation instructions.

5. Promote Your Program

Print and place your promo in offline locations and share digital cards on social, emails and even ads.

6. You Are All Set!

All you have to do is prepare for customer to participate and start earning their loyalty!

New / returned clients Retention rate Revenue Average check Loyalty level Top 10 customers Unsatisfied customers Referral program Devices Issued cards Clients portrait Genders and ages

Everything You Need In ONE Dashboard

☑ New / returned clients
☑ Retention rate
☑ Revenue
☑ Average check
☑ Loyalty level
☑ Top 10 customers
☑ Unsatisfied customers
☑ Referral program
☑ Devices
☑ Issued cards
☑ Clients insights
☑ Genders and ages

Simple Pricing.
Eight Types Of Loyalty Programs.

Simple monthly pricing, no surprises, no set up fees.







1 Store

Up To 500 Customers

1 Loyalty Program

1 Location

1 User

Email support

AI Support

No Push Notifications
No Referral Program
No Custom Fields
No Push Customization
No Push Automation
No API and Integrations

Most Popular






1 Store

Up To 2000 Customers

3 Loyalty Programs

3 Locations

10 Users

Email/Live Call Support

AI Support

Push Notifications
Referral Program
Custom Fields
No Push Customization
No Push Automation
No API and Integrations






1 Store

Unlimited customers

10 Loyalty Programs

10 Locations

50 Users

Priority Support

AI Support

Push Notifications
Referral Program
Custom Fields
Push Customization
Push Automation
API and Integrations


What people say about us

€18,000 in extra revenue in 3 months in our studio. After the integration of LoyaltyNation we got 524 new clients!

Elena Winata

Nail & Spa Studio, Munich
Cashback cards helped us grow revenue by 12% and retain clients, in just 2 months with LoyaltyNation!

Pawel Kadysz

Store Owner, Warsaw
Launched a “5th cup of coffee for free” in just 15 minutes and our revenue jumped by 4,800 within the next 2 months!

Mike Delano

Coffee Shop Owner, London

Frequently Asked Questions

I have more questions. How can I get in contact?

Easy. Simply email us at and we will respond within a business day.


How do I use my loyalty program to reduce my reliance on discounting?

Implementing loyalty programs can be an effective way to lessen the need for frequent discounting by motivating customers to consistently choose your brand. By providing exclusive benefits, such as complimentary shipping or early access to new products, you can encourage customers to remain loyal and continue making purchases with your company.

How much does it cost to run a loyalty program and do you offer discounts?

If you’re planning to set up a loyalty program, it’s important to consider four main costs: the software cost, the design budget (if applicable), the promotion of the program through marketing efforts, and the value of rewards (which indicates how many points are assigned to each euro spent).

Implementing a loyalty program can boost your revenue through three main channels. Firstly, it increases the lifetime value of your customers, as they’re likely to return to your store to redeem their points. Secondly, it encourages customers to increase their average order value by offering points and free rewards. Lastly, you can use reward points to incentivize customers to purchase specific products and clear out excess inventory without reducing prices.

To learn more about our pricing plans, please refer to the information provided above.

What activities should I reward within an ecommerce loyalty program?

To enhance your loyalty program, we recommend rewarding customers for both transactional and non-transactional activities. Transactional activities refer to purchases, while non-transactional activities include broader customer engagement. Here are some examples of behaviors that can earn reward points:

– Points for purchase: Offer points for each product bought and bonus points for specific products or collections.

– Site visits: Reward customers for individual visits or when they return a certain number of times.

– Account creation: Give customers points instantly upon registering, which they can use in their next transaction.

– Referrals: Reward customers for making a referral or when the referred customer joins the program.

– Reviews: Encourage reviews to gather social proof that validates your brand over competitors.

– Social shares and follows: Acknowledge customers by rewarding them for sharing and following your brand, encouraging them to advocate for your brand.

– Newsletter signups: Keep communication open and ensure customers receive your content, special offers, and news.

Do loyalty program members spend more?

Based on our experience, offering points for spending has shown to be effective in increasing customers’ basket size to reach the point threshold. As customers continue to engage with the loyalty program, they accumulate points that can be redeemed for future purchases. This ultimately leads to an increase in their lifetime value and long-term spending with your brand.

The data supports this approach. For instance, one of our customers saw their loyalty program members spend 72% more than non-members. It’s important to note that this is just one example, but it demonstrates the potential impact a loyalty program can have on customer spending.

How do I encourage more participation in my loyalty program?

At, there exist eight unique types of loyalty programs. A tiered loyalty program is an effective method to increase program participation and provide members with the incentive to continue interacting with your program. Each tier must offer exclusive rewards that are not available at other levels. You may even utilize loyalty program gamification to create “hidden tiers” that will pleasantly surprise and delight your customers when they unlock them.

The criteria for advancing to the next tier may involve hitting a points threshold or completing specific on-site activities. If your customers are aware that there are attainable rewards in your loyalty program, they are more likely to take action and move up through the levels, thus engaging with your loyalty program. with your loyalty program.

When is the right time to launch a loyalty program?

As a business owner, you may notice certain signs that indicate it’s time to launch a loyalty program. These signs include:

  • A decrease in repeat purchases and revenue from existing customers not covering the cost of acquiring new ones.
  • If the majority of your customers haven’t returned to your store to make a second purchase in a specific timeframe, they may be at risk.
  • You may also be struggling to keep your prices in line with your competitors or getting stuck in a race to the bottom.
  • Lastly, if you’re experiencing more browsing than buying from customers, you may be missing out on high-quality traffic.

Launching a loyalty program can help address these issues and attract and retain loyal customers.

Why is a customer loyalty program important?

In today’s competitive marketplace, customer loyalty is more important than ever. With new retail stores popping up every day, it can be difficult for businesses to stand out. Implementing a loyalty program can set you apart from the competition and serve as a cost-effective strategy for retaining customers.

Loyalty programs incentivize customers to return to your store more frequently through points-based systems, ultimately increasing their lifetime value and average order value. By rewarding customers for reviews and referrals, they may even act as advocates on your behalf, expanding your customer base.

Engaging and retaining customers is crucial for a store’s success, as reaching new customers can be both challenging and costly. Loyalty programs can help you identify your most loyal customers, focus your marketing efforts on them, and differentiate yourself from the competition. Most importantly, an integrated loyalty program demonstrates to your customers that they are valued as individuals, not just another number.

How does a customer loyalty program work?

Many merchants use customer loyalty programs as long-term marketing tools. These programs encourage repeat purchases and customer retention by rewarding shoppers who display loyal buying behaviours. Some stores even provide rewards for non-purchasing behaviours, such as sign-ups, social referrals, and follows.

In retail loyalty programs, rewards typically come in the form of discounts, special offers, one-time deals, or freebies. These rewards also help to boost the lifetime value of a customer by increasing their average order value and purchase frequency.

How can I retain customers with

This is one of the most important questions.

Once someone buys the offer you send them (read the previous question) then they join your loyalty program.

This means:

  • You get their data like name, email and telephone number
  • You can email them each time you want them to come back. A cafe client emails his database of 3,450 clients each month via and manages to get a staggering 20% to visit their business in the following 3 days. This results in sales of more than 10,000 Euros per month on average.
  • You can send them an SMS message, right from the app and ask them to buy your special, or announce a new product you just brought
  • You can also send them a free PUSH notification, or schedule it so when any registrant is within a certain proximity from your store, to instantly get the notification

This means, that by regularly promoting your offers, products, new products or services to your list you will be attracting new and retaining old clients, simply by being in front of them.

What can I do with this? How do I attract new clients to my business?

The basis of is that you attract clients by presenting/promoting incentives, offers, discounts to your clients. For example, lets say you are a cafe, what you can do is create an incentive and say that for every tenth coffee, you get a coffee/sandwich/muffin/cookie/bottle of water for free.

You can advertise these offers via any means necessary in order to bring the customer in – Facebook ads, social media posts, email marketing, posters on your door, postcards, leaflets, influencers, etc.

The customer who is interested comes to your store to get the offer, and you ask them to join your loyalty program.

And that’s it!


How is this for? is a web-based app that helps any type of physical business attract more clients and retain them.

Some ideal uses are from

  • Cafes
  • Restaurants
  • Gyms
  • Spas
  • Carpet Cleaning
  • Clubs
  • Fast food
  • Cinemas
  • Bowling
  • Sports